Category Archives: Uncategorized

The daily you: how the new advertising industry is defining your identity and your worth (Ebook)

By Joseph Turow The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me—and it is one we experience now in daily ways. But, as media expert Joseph Turow shows, the customized media environment we inhabit today reflects diminished consumer power. Not only ads...

Henry Ford (DVD)

PBS American Experience HENRY FORD paints a fascinating portrait of a farm boy who rose from obscurity to become the most influential American innovator of the 20th century. Ford’s Model T automobile and his five-dollar-a-day wage ushered in the modern world, earning Ford reverence from millions of Americans. Yet many of the changes he wrought deeply troubled the carmaker. In frustration, he lashed out at enemies, real and imagined, blamed Jews for the country’s problems, bullied those who worked for...

Against security: how we go wrong at airports, subways, and other sites of ambiguous danger

By Harvey Molotch Remember when an unattended package was just that, an unattended package? Remember when the airport was a place that evoked magical possibilities, not the anxiety of a full-body scan? In the post-9/11 world, we have become focused on heightened security measures, but do you feel safer? Are you safer? Against Security explains how our anxieties about public safety have translated into command-and-control procedures that annoy, intimidate, and are often counterproductive. Taking readers through varied ambiguously dangerous sites,...

Letters to a young chemist

Edited by Abhik Ghosh What’s it really like to be a chemist? Leading chemists share what they do, how they do it, and why they love it. “Letters to a young …” has been a much-loved way for professionals in a field to convey their enthusiasm and the realities of what they do to the next generation. Now, Letters to a Young Chemist does the same for the chemical sciences. Written with a humorous touch by some of today’s leading...

Page 55 of 105...102030...5354555657...607080...