The Entrepreneur in History: From Medieval Merchant to Modern Business (EBOOK)
by Mark Casson and Catherine Casson The history of entrepreneurship is an exciting new area of research that deepens our understanding of the roots of industrialization and economic growth. This book links entrepreneurship to business history, identifying the institutions which encourage entrepreneurship and emphasizing the importance of small and big businesses, from the medieval period to modernity. Covering the period c.1200-c.2000, this book examines entrepreneurship in a long-run historical perspective, investigating the characteristics of successful entrepreneurs and identifying the conditions...