Author Archives: Pat Higo

Cartoon Introduction to Economics

Cartoon introduction to economics

by Grady Klein

The award-winning illustrator Grady Klein has paired up with the world’s only stand-up economist, Yoram Bauman, PhD, to take the dismal out of the dismal science. From the optimizing individual to game theory to price theory, The Cartoon Introduction to Economics is the most digestible, explicable, and humorous 200-page introduction to microeconomics you’ll ever read.

Bauman has put the “comedy” into “economy” at comedy clubs and universities around the country and around the world (his “Principles of Economics, Translated” is a YouTube cult classic). As an educator at both the university and high school levels, he has learned how to make economics relevant to today’s world and today’s students. As Google’s chief economist, Hal Varian, wrote, “You don’t need a brand-new economics. You just need to see the really cool stuff, the material they didn’t get to when you studied economics.” The Cartoon Introduction to Economics is all about integrating the really cool stuff into an overview of the entire discipline of microeconomics, from decision trees to game trees to taxes and thinking at the margin.

Rendering the cool stuff fun is the artistry of the illustrator and lauded graphic novelist Klein. Panel by panel, page by page, he puts comics into economics. So if the vertiginous economy or a dour professor’s 600-page econ textbook has you desperate for a fun, factual guide to economics, reach for The Cartoon Introduction to Economics and let the collaborative genius of the Klein-Bauman team walk you through an entire introductory microeconomics course.

CATALOG PAGE

Coyote at the Kitchen Door: Living with Wildlife in Suburbia

Coyote at the kitchen door: living with wildlife in suburbia

by Stephen DeStefano

A moose frustrates commuters by wandering onto the highway; a cougar stalks his prey through suburban backyards; an alligator suns himself in a strip mall parking lot. Such stories, which regularly make headline news, highlight the blurred divide that now exists between civilization and wilderness.

In Coyote at the Kitchen Door, Stephen DeStefano draws on decades of experience as a biologist and conservationist to examine the interplay between urban sprawl and wayward wildlife. As he explores what our insatiable appetite for real estate means for the health and wellbeing of animals and ourselves, he highlights growing concerns, such as the loss of darkness at night because of light pollution. DeStefano writes movingly about the contrasts between constructed and natural environments and about the sometimes cherished, sometimes feared place that nature holds in our modern lives, as we cluster into cities yet show an increasing interest in the natural world.

Woven throughout the book is the story of one of the most successful species in North America: the coyote. Once restricted to the prairies of the West, this adaptable animal now inhabits most of North America—urban and wild alike. DeStefano traces a female coyote’s movements along a winding path between landscapes in which her species learned to survive and flourish. Coyote at the Kitchen Door asks us to rethink the meaning of progress and create a new suburban wildlife ethic.

CATALOG PAGE

YouTube: Online Video and Participatory Culture

YouTube:  online video and participatory culture

By Jean Elizabeth Burgess

YouTube is one of the most well-known and widely discussed sites of participatory media in the contemporary online environment, and it is the first genuinely mass-popular platform for user-created video. In this timely and comprehensive introduction to how YouTube is being used and why it matters, Burgess and Green discuss the ways that it relates to wider transformations in culture, society and the economy.
The book critically examines the public debates surrounding the site, demonstrating how it is central to struggles for authority and control in the new media environment. Drawing on a range of theoretical sources and empirical research, the authors discuss how YouTube is being used by the media industries, by audiences and amateur producers, and by particular communities of interest, and the ways in which these uses challenge existing ideas about cultural ‘production’ and ‘consumption’.
Rich with both concrete examples and featuring specially commissioned chapters by Henry Jenkins and John Hartley, the book is essential reading for anyone interested in the contemporary and future implications of online media. It will be particularly valuable for students and scholars in media, communication and cultural studies.

CATALOG PAGE

Obesity Epidemic and Its Management: A Textbook for Primary Healthcare Professionals on the Understanding, Management and Treatment of Obesity

The obesity epidemic and its management: a textbook for primary healthcare professionals on the understanding, management and treatment of obesity

by Terry Maguire

This is a text for practicing pharmacists on the understanding, management and treatment of Obesity. Obesity is an important risk factor for a number of chronic conditions such as heart disease, stroke, some cancers and type two diabetes. It is responsible for more than 9000 premature deaths a year in England alone and is a growing problem both among adults and children especially in the UK and USA. Community pharmacists now have an increasingly important role in public health. The increased health promotion responsibility under the new contract in the UK and improved consultation facilities now available means that a book such as this is very timely. This text focuses on pharmacists care with the first part concentrating on the background and epidemiology of the problem, the current rates of obesity and the facts, also linking obesity with the emergence of potential public health crisis. Part two of the text focuses on the prevention of obesity including prevention on government level, psychological intervention and exercise and nutrition. The chapters then go on to include the pharmacological interventions including drugs available and also surgical interventions and diets. The closing chapter looks at the structure of the evolving services from community pharmacy nationally and internationally.

CATALOG PAGE

Page 83 of 105...102030...8182838485...90100...