UDM Libraries Book of the Week

The man who sold America: the amazing (but true!) story of Albert D. Lasker and the creation of the advertising century by Jeffrey L. Cruikshank and Arthur W. Schultz We’re living in the Age of Persuasion. Leaders and organizations of all kinds–public and private, large and small–fulfill their missions only by competing in the marketplace of images and messages. To win in that marketplace, they need advertising. This has been true since the advent of mass media, from mass-circulation magazines...

The warmth of other suns: the epic story of America’s great migration by Isabel Wilkerson In this epic, beautifully written masterwork, Pulitzer Prize–winning author Isabel Wilkerson chronicles one of the great untold stories of American history: the decades-long migration of black citizens who fled the South for northern and western cities, in search of a better life. From 1915 to 1970, this exodus of almost six million people changed the face of America. Wilkerson compares this epic migration to the...

Forged in faith: how faith shaped the birth of the nation 1607-1776 by Rod Gragg This fascinating history, based on meticulous research into the correspondence and documentation of the founding fathers leading up to and encompassing the crafting of the Declaration of Independence, sheds light on how the Judeo-Christian worldview motivated America’s founding fathers, influenced national independence, inspired our foundational documents, and established the American nation. Written with the pacing and drama of an enticing drama, Forged in Faith is...

Making the social world: the structure of human civilization by John R. Searle The renowned philosopher John Searle reveals the fundamental nature of social reality. What kinds of things are money, property, governments, nations, marriages, cocktail parties, and football games? Searle explains the key role played by language in the creation, constitution, and maintenance of social reality. We make statements about social facts that are completely objective, for example: Barack Obama is President of the United States, the piece of...